Influencer Sponsored
Post Calculator
Calculate your true value to brands with precision pricing based on engagement, niche value, and usage rights. Move beyond simple follower counts to understand what you should charge.
Select Your Platform
Instagram Reel/Post
Slight premium for polish - Platform multiplier: 1.1x
Audience Metrics
Total Followers
Your total audience size across the selected platform
Engagement Rate
Formula:
(Likes + Comments + Shares) / Total Followers × 100
Quick Presets (based on industry benchmarks):
Higher engagement rates indicate a more active and valuable audience. Industry average: 1-5%.
Select Your Niche
Fashion / Beauty
Very saturated market - Value per engaged follower: $0.05
Advanced Modifiers Optional add-ons that increase pricing
Brand can run ads using the content (Whitelisting) for 30 days
Direct conversion element included
No competitors for 3 months
Content delivered in under 72 hours
Same content to secondary platform
Professional video editing with b-roll, graphics, and custom animations
Enter Your Metrics
Fill in your follower count and engagement rate to see your recommended sponsored post pricing
Know Your Worth as an Influencer
Price with Confidence
Stop undercharging for sponsored content. Our influencer pricing calculator uses industry-standard formulas to calculate your true value based on engaged followers, niche demand, and platform multipliers.
Whether you're negotiating your first brand deal or creating a professional rate card, our data-driven calculator delivers accurate pricing with niche values ranging from $0.02 to $0.25 per engaged follower, platform multipliers, and advanced modifiers for usage rights and exclusivity.
How Influencer Price Calculator Works
Simple Steps:
- 1Select your primary platform - Instagram, TikTok, YouTube, LinkedIn, or X
- 2Enter total followers and engagement rate (or calculate from your post stats)
- 3Choose your niche category - from Finance ($0.25/engaged) to Entertainment ($0.02/engaged)
- 4Add modifiers for usage rights, exclusivity, rush delivery, and cross-posting
- 5View instant pricing with Low-Mid-High ranges and yearly earnings projections
Pro Tips:
- Start with Manual Engagement Rate if you know it, or use Calculate from Stats for precision based on your last 10 posts
- Select engagement presets (Low/Average/High/Viral) for quick estimates based on typical influencer metrics
- Choose your niche carefully - Finance/B2B ($0.25) earns 12x more per engaged follower than Entertainment ($0.02)
- Platform multipliers matter - YouTube integration (1.5x) pays 50% more than TikTok (1.0x) for the same engagement
- Always add Usage Rights (+30%) if brands want to run ads with your content - this is industry standard
- Use Exclusivity (+25%) when you can't work with competitors - compensates for lost opportunities
- Adjust Posts Per Month slider to see realistic yearly earnings and plan your content calendar
- Review the Low-Mid-High price range - start negotiations at Mid, defend with High for premium brands
Common Use Cases
Brand Deal Negotiation
Use data-driven pricing to negotiate fair rates with brands based on your actual engagement and niche value
Rate Card Creation
Build a professional rate card with different pricing tiers for various platforms and content types
Multi-Platform Strategy
Compare earnings potential across different platforms to optimize your content strategy and platform focus
Growth Planning
Project future earnings as you grow your audience and engagement to set realistic income goals
Modifier Pricing
Understand the value of additional services like usage rights, exclusivity, and rush delivery to upsell brands
Niche Positioning
Identify high-value niches and understand how switching content focus could impact your earning potential
Frequently Asked Questions
🔧 Technical Details & Calculation Methods
Core Pricing Formula
Example Calculation:
• 100,000 followers × 3% engagement = 3,000 active reach
• 3,000 × $0.18 (Tech niche) = $540 base niche value
• $540 × 1.1 (Instagram multiplier) = $594 platform-adjusted
• $594 × 1.30 (with usage rights +30%) = $772.20 final price
Niche Value per Engaged Follower
Finance / Crypto / B2B
$0.25Highest LTV, hard to reach B2B decision-makers. One customer can be worth $10K+.
Tech / Software / SaaS
$0.18Premium audience with high intent. SaaS subscriptions have strong recurring revenue.
Real Estate / Home
$0.15High-value transactions (houses, renovations). Brands pay premium for qualified leads.
Health / Fitness / Wellness
$0.12High intent buyers for supplements, programs, gear. Strong trust required.
Parenting / Family / Baby
$0.10Parents spend heavily on their kids. High trust niche with loyal communities.
Travel / Luxury Lifestyle
$0.09Aspirational audience. Tourism boards and luxury brands pay well for exposure.
Food / Cooking / CPG
$0.07High volume, lower margin products. Many brands compete but margins are thin.
Fashion / Beauty
$0.05Very saturated market with countless influencers. High competition drives prices down.
Gaming / Live Streaming
$0.04Younger audience with lower purchasing power. High engagement but lower intent.
Entertainment / Memes
$0.02Low purchase intent. Followers engage for fun, not shopping. Hardest to monetize.
Platform Multipliers
YouTube Integration
High effort, permanent SEO value, long viewer commitment
LinkedIn Post
High B2B value, professional decision-makers
Instagram Reel/Post
Slight premium for polished, curated content
TikTok Video
Base platform rate, quick content creation
X (Twitter) Post
Fast-paced, ephemeral content with viral potential
Advanced Pricing Modifiers
Brand Usage Rights (Whitelisting)
+30%Allows brands to run paid ads using your content and profile for 30 days. Your authentic post appears in others' feeds as a "sponsored" post, dramatically increasing reach. Some influencers charge 50-100% more for this. Longer durations (60-90 days) should command higher fees.
Exclusivity Clause
+25%Prevents you from working with competitors for 3 months. Compensates for lost revenue opportunities. Longer exclusivity (6-12 months) or broader categories should be 50%+ premium. Always negotiate the specific product categories and time period.
Rush Delivery
+20%Content delivered in under 72 hours. Rush jobs disrupt your content calendar and require immediate attention. 24-hour rush should command 30-50% premium. Always confirm if rush is genuinely needed or just nice-to-have.
Link in Bio / Story Link
+15%Direct conversion element (swipe-up link, bio link change) for a specified duration (typically 7 days). Provides trackable ROI for brands. Longer durations or multiple links should be priced higher.
Content Cross-Posting
+10%Same content posted to a secondary platform (e.g., Instagram + TikTok). Less work than creating platform-specific content, but doubles brand exposure. Multiple platforms should be priced individually for best value.
Video Production (Premium Editing)
+35%Professional video editing with b-roll footage, custom graphics, animations, and advanced post-production. Requires significantly more time and skills. High-end production (3D graphics, multiple locations) can be 50-100% premium.
Engagement Rate Calculation
Engagement Benchmarks:
- • Nano (1K-10K): 6-10% engagement
- • Micro (10K-100K): 3-6% engagement
- • Mid (100K-500K): 2-4% engagement
- • Macro (500K+): 1-3% engagement
Platform Variations:
- • TikTok: Typically 2-3x higher than Instagram
- • Instagram: Baseline engagement rates
- • LinkedIn: Lower volume, higher quality
- • YouTube: Longer content = more engagement time
Price Range Methodology
The calculator provides three pricing tiers to give you negotiation flexibility:
Negotiation Strategy: Always start at the MID price. If brands push back, you have room to go to LOW. If they accept immediately, you could have charged HIGH. Track your acceptance rate – if it's above 80%, you're underpricing.
Yearly Earnings Projection
The yearly projection uses your "Posts Per Month" setting (adjustable slider in the results) to estimate annual sponsored content income. Two scenarios are shown:
Flat Pricing Scenario:
Assumes your rate stays constant all year. Conservative estimate, good for stable accounts. Most influencers see some growth, so this is your minimum expectation.
5% Monthly Growth Scenario:
Simulates follower/engagement growth and rate increases. Each month's price is 5% higher than the previous month. Realistic for growing influencers who are actively increasing audience and raising rates. Fast-growing accounts may exceed this.
Note on Posting Frequency: Most full-time influencers do 4-8 sponsored posts per month. More than 8 can hurt engagement as your audience may feel oversaturated with ads. Balance sponsored content with organic posts.
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