Twitch Money
Calculator

Model your Twitch earnings with studio-grade precision. From Affiliate milestones to Partner-level scaling, calculate revenue across ads, subscriptions, bits, and tips with real-time 2026 market rates.

Revenue Split Tier

Affiliate/Partner: Standard revenue share - 50/50 revenue split (You keep 50%)

Stream Metrics

Average Concurrent Viewers (CCV)

Stream Hours Per Week

h

Ad Density

Net CPM (Your Share)

$

Net CPM is what you receive per 1,000 ad impressions after Twitch's cut. Realistic range: $1.00-$1.50 (low), $1.75-$2.50 (average), $3.00-$4.00 (high - US audience, Q4). Streamers in Ads Incentive Program (3+ min/hr) get 55% revenue share.

Subscription Breakdown

Total Subscribers

0

Tier 1 Subscribers

Tier 2 Subscribers

Tier 3 Subscribers

Community Support

Monthly Bits

Monthly Tips

$

Twitch Monetization
Calculator & Planning

Whether you're just starting as an Affiliate or scaling as a Partner Plus streamer, this tool helps you model real Twitch economics—ads, subscriptions, bits, and tips—using 2026 market assumptions.

Adjust ad density, net CPM, and subscription splits to forecast monthly and yearly income, compare revenue-split scenarios (50/50, 60/40, 70/30), and prepare data-driven negotiations for brand deals.

How Twitch Money Calculator Works

Simple Steps:

  1. 1Select your revenue split tier: Affiliate (50/50), Partner Plus Level 1 (60/40), or Level 2 (70/30)
  2. 2Enter your average concurrent viewers (CCV) and weekly stream hours
  3. 3Configure ad density (0-12 min/hr) and adjust net CPM based on your analytics
  4. 4Add subscription counts (Tier 1/2/3), monthly bits, and tip revenue
  5. 5View instant earnings breakdown with daily/weekly/monthly/yearly projections and growth chart

Pro Tips:

  • Viewer count drives ad revenue - higher CCV = exponentially more earnings
  • Partner Plus tiers (60/40 and 70/30) dramatically increase sub revenue compared to 50/50 Affiliate split
  • Tips/donations bypass Twitch entirely - 100% yours (minus payment processor fees)
  • Bits are worth exactly $0.01 to streamers (Twitch takes their cut from the buyer)
  • Ad density above 6 min/hour may reduce viewer retention - balance carefully
  • Consistent streaming schedule (20+ hours/week) maximizes ad revenue potential

Common Use Cases

New Affiliates Planning Monetization

Just unlocked Twitch Affiliate status? Calculate realistic earnings expectations based on your average 10-30 concurrent viewers and determine if streaming part-time is financially viable.

Example:
25 CCV + 20 hours/week + 50 subs ≈ $280/month net earnings

Partners Evaluating Partner Plus Eligibility

Already a Partner with 100-300+ subs? Model the revenue difference between 50/50, 60/40, and 70/30 splits to see if hitting Partner Plus thresholds is worth the grind.

Example:
300 sub points (70/30) earns $300+ more than standard 50/50 split

Full-Time Streamers Optimizing Revenue Mix

Streaming 40+ hours/week? Calculate optimal ad density (4-8 min/hr) vs subscription focus to maximize earnings without burning out your community.

Example:
Increasing ads from 3 to 6 min/hr can double ad revenue but may impact churn

Growing Channels Forecasting Growth Trajectory

Went from 5 to 50 CCV in 6 months? Project yearly earnings at 100, 500, or 1,000 concurrent viewers to set realistic growth milestones and financial goals.

Example:
Scaling to 500 CCV average can project $50K+ in annual gross revenue

Variety Streamers Comparing Niche Value

Switching from Gaming to Tech/Finance content? Model revenue differences across niches - B2B/Finance viewers generate 5-10x more value than entertainment-focused audiences.

Example:
Finance streamers see $4-10 net CPM compared to $1-2 for general gaming

Sponsored Stream Negotiation Prep

Brand wants to sponsor a stream? Calculate your current hourly rate based on CCV and ad revenue to negotiate fair sponsorship pricing (typically 3-5x your hourly ad rate).

Example:
Base hourly rate of $25/hr justifies a $100/hr minimum sponsorship fee

Frequently Asked Questions

🔧Technical Details & Calculation Methods

Twitch Revenue Calculation Formula

Core Formula:

Total Monthly = Ad Revenue + Subscription Revenue + Bits Revenue + Tips Revenue
Where: Ad Revenue uses net CPM | Sub splits: 50-70% | Bits: $0.01 each | Tips: 100% yours

This formula aggregates all Twitch revenue streams, accounting for platform cuts on ads and subscriptions, while bits and external tips flow directly to you with minimal or no platform fees.

Revenue Stream Breakdown:

  1. 1Ad Revenue: CCV × Stream Hours × Ad Density × Net CPM
  2. 2Subscription Revenue: (Tier Price - Fee) × Your Split %
  3. 3Bits Revenue: Total Bits × $0.01 (Twitch's cut from buyer)
  4. 4Tips Revenue: 100% direct to you via PayPal/Streamlabs
  5. 5Scale to Periods: Monthly × 12 for yearly, ÷ 30 for daily

Example Calculation:

Input Values (Partner Plus L2):

  • • CCV: 50 | Stream: 20 hrs/week
  • • Ads: 4 min/hr | CPM: $2.25
  • • Subs: 100 T1 | Split: 70%
  • • Bits: 5,000 | Tips: $100

Calculation:

Ads: 34,784 impressions × $2.25 = $78.26

Subs: 100 × ($4.99 - $0.27) × 0.70 = $330.40

Bits: 5,000 × $0.01 = $50.00

Tips: $100.00

Total Earnings:

  • • Monthly: $558.66
  • • Yearly: $6,703.92

Ad Revenue Calculation (Net CPM Model)

Ad Revenue Formula:

Monthly Ad Revenue = (CCV × Stream Hours × Ad Min/Hr × 2 ÷ 1000) × Net CPM
Stream Hours = Weekly Hours × 4.348 | 2 ads per minute standard | Net CPM = Your actual share

Why Net CPM?

Advertisers pay gross CPM ($4-5), but streamers in the Ads Incentive Program (3+ min/hr) receive only ~55% revenue share. This calculator uses net CPM ($2.25 default) - your actual earnings per 1,000 impressions.

Net CPM Calculation:

Gross CPM ($4.50) × 0.55 = Net CPM ($2.48)

CPM Variance Factors:

  • •Geography: US/CA/UK = $3-5 net CPM
  • •Content: Finance/Tech higher, Gaming lower
  • •Season: Q4 (Oct-Dec) = 2× Q1 rates
  • •Ad Block: ~30% viewers use blockers

💡 Pro Tip: Check your actual net CPM in Twitch Creator Dashboard → Revenue → Ads. Adjust the CPM slider ($1-10) to match your real data for accurate projections.

Subscription Revenue & Partner Plus Splits

Subscription Revenue Formula:

Sub Revenue = Σ (Tier Subs × (Tier Price - $0.27) × Revenue Split %)
Affiliate/Partner: 50% split | Plus Level 1: 60% split | Plus Level 2: 70% split

💎 Tier 1 ($4.99)

Affiliate:

$2.36 net/sub

Plus L1:

$2.83 net/sub

Plus L2:

$3.31 net/sub

⭐ Tier 2 ($9.99)

Affiliate:

$4.86 net/sub

Plus L1:

$5.83 net/sub

Plus L2:

$6.80 net/sub

👑 Tier 3 ($24.99)

Affiliate:

$12.36 net/sub

Plus L1:

$14.83 net/sub

Plus L2:

$17.30 net/sub

Partner Plus Qualification (Sub Points):

Sub Points = (Tier 1 × 1) + (Tier 2 × 2) + (Tier 3 × 5)
1Plus Level 1: 100+ points (e.g., 100 T1 subs OR 50 T2 subs OR 20 T3 subs)
2Plus Level 2: 300+ points (e.g., 300 T1 subs OR 150 T2 subs OR 60 T3 subs)
✓Note: $100K annual earnings cap removed January 2024 - 70/30 split applies indefinitely

Bits & Tips Revenue Mechanics

💜 Bits (Twitch Native)

Viewer Cost:

100 Bits = $1.40 (varies by package)

Streamer Receives:

100 Bits = $1.00 (exactly)

Twitch's Cut:

$0.40 charged to viewer upfront

Bits Revenue = Total Bits × $0.01

💵 Tips (External Donations)

Platforms:

PayPal, Streamlabs, StreamElements

Streamer Receives:

97-98% (after processor fee)

Twitch's Cut:

$0 (external to Twitch platform)

Tips Revenue = Total Tips × 100%

💡 Strategic Note: Encourage tips over Bits for maximum revenue (100% vs 71.4% effective rate). However, Bits provide on-platform engagement (badges, leaderboards, emotes) that can drive community loyalty and future subscriptions.

12-Month Growth Projection Chart

The stacked area chart visualizes cumulative revenue over 12 months, with two distinct layers representing your net earnings versus Twitch's platform cut:

Purple Layer (Your Net)

Your cumulative take-home earnings after all revenue splits. This is what actually hits your bank account each month from Twitch payouts (subs, ads, bits) plus external tips.

Red Layer (Twitch's Cut)

Cumulative total cut Twitch takes across all revenue streams: sub splits (30-50%), ad inventory share (~45%), and bits markup (~30%). Tips excluded (external platform).

Twitch Total Cut Calculation:

1. Sub Cut = (T1×$4.99 + T2×$9.99 + T3×$24.99) × (1 - Split %) × Month

2. Ad Cut = (Monthly Ad Gross ÷ 0.55) × 0.45 × Month

3. Bits Cut = (Monthly Bits × $0.014) × 0.30 × Month

4. Total = Sub Cut + Ad Cut + Bits Cut

→ Percentage Label = (Total Twitch Cut ÷ Gross Revenue) × 100%

Chart Interpretation:

!High Red Layer: Heavy reliance on subs/ads with low revenue split (Affiliate 50/50) - consider pushing for Partner Plus
✓High Purple Layer: Good revenue mix with Partner Plus splits or high tip percentage - optimal monetization
→Flat Growth: Chart assumes static metrics - real growth compounds as CCV/subs increase

Accuracy Factors & Known Limitations

✓ What This Calculator Assumes:

  • •Consistent weekly streaming hours (no vacations or breaks)
  • •Stable concurrent viewer count (no viral spikes or viewer loss)
  • •2026 market rates for ad CPM ($1-10 range, $2.25 default)
  • •Ads Incentive Program enrollment (3+ min/hr = 55% ad revenue share)
  • •Standard subscription churn rates (~5-10% monthly cancellation)

⚠ Variables That Cause ±20-40% Variance:

  • •Viewer Geography: US viewers = 2-3× CPM vs international
  • •Ad Block Usage: 25-40% of viewers block ads (zero revenue)
  • •Seasonal Trends: Q4 (Oct-Dec) ad CPM is 2× Q1 (Jan-Mar)
  • •Content Category: Finance/Tech = higher CPM, Just Chatting = lower
  • •Prime Subs: Counted as Tier 1 but Amazon pays slightly less to streamers
  • •Gift Subs: May have different revenue splits in some regions

✗ Not Included in This Calculator:

  • •Bounty Board earnings (game-specific challenges)
  • •Brand sponsorships or affiliate marketing revenue
  • •Merch sales, donations outside Twitch, or other income sources

📊 Data Accuracy Notice: This calculator uses 2026 industry-standard rates and official Twitch revenue splits. For the most accurate projections, input your actual CPM from Creator Dashboard and adjust subscription counts based on your analytics. Results are estimates and may vary based on the factors listed above.

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